At Ripple6

Is social media appropriate for all brands?  (Yes, I'm going there).  Before tools like Facebook, and Twitter existed brands like Coca-Cola, and Apple had huge followings and loyal consumers.  Once these tools became available it was natural for these brands to adopt the new technology and use it to communicate with their fan bases.  

So what about  brands that don't have loyal fan bases or followings?  Can these brands still benefit from a social media strategy?  Why or why not?  

Building Your Online Audience Group Moderator

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